“The digital media and technology landscape continues to broaden and deepen, which results in new challenges and opportunities for arts professionals. Digital channels are critical tools to get, keep and grow audiences.”
Tim Dolan
Instructor, Toronto ON
Course Details
This free course covers fundamental concepts of digital marketing and fundraising for the arts. It presents a high-level view of what arts professionals need to consider when creating digital plans. You’ll learn relevant strategic principles across the main set of digital tools at your disposal, including: search marketing, digital advertising, websites and apps, email and messaging, and social media & content.
Project Partners: Orchestras Canada, Canadian Dance Assembly, Professional Association of Canadian Theatres, CAPACOA and Association for Opera in Canada.
You may also like:
Building a Test & Learn Culture (English, French)
Top Trends in Digital Marketing & Fundraising (English, French)
Skills Covered
- Digital Marketing & Fundraising
- Search & Discoverability
- Digital Advertising
- Websites & Conversion
- Social Media & Content
- Digital Maturity
Who should take this course
- Marketers and fundraisers at organizations of any size
- This course is an introduction to key digital concepts for arts professionals
- Leaders or general administrators looking to understand digital marketing & fundraising fundamentals as part of their overall organization’s work
Time commitment
- 90 minutes of instruction + 7 optional assignments
Funders & Partners
Thank you to all the funding partners for this course.
For more information, follow the links below.
Register now
Ready to get started? This course is free!
Your Instructor
Tim Dolan
Instructor – Toronto, ON
Tim Dolan is the founder of Kickframe, a digital consulting and training company. Tim has over 20 years of international experience helping organizations to navigate strategic opportunities relating to digital media, data, and technology. Over his career, Tim has provided digital consulting and training services to organizations including Four Seasons, BMW, Nike, Walmart, Vodafone, Virgin, WWF, and the Toronto Symphony Orchestra.
Tim Dolan, MBA is an IAF Certified Professional Facilitator (CPF), Certified Training Practitioner (CTP), Certified Agile Marketer (ICP-MKG) and former instructor for the CMA Digital Marketing Certificate Course. He is also the instructor of the ArtsBoost Digital Marketing & Fundraising for the Arts course.
Course Topics
Themes and terminologies used within this course and by its instructors and related materials.
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Digital marketing channels
High-level view of the main channels and guidelines that arts professionals need to consider when creating their plans.
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Foundational principles and concepts
We’ll focus on strategic principles and connect you with tactical training materials.
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Tools & exercises
Practical assignments for you to use and apply to strategic concepts in your own role at your own organization.
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Course Syllabus
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