“Even as trendy social media platforms and digital marketing opportunities arise, email marketing remains a proven and successful channel for arts organizations. Email continues to provide the highest return on your investment. Let’s take your emails to the next level together!”
Kallee Lins
Instructor, Nelson BC
Course Details
From Inbox to Box Office: grow your audience, raise more money, and build your brand.
Welcome to Email Marketing Essentials for Performing Arts, where we delve into the art and science of crafting compelling email campaigns for arts organizations. In today’s digital landscape, where countless messages vie for attention, mastering email marketing is crucial for standing out and engaging your audience effectively. Led by our experienced instructor, Kallee Lins, this course equips you with the tools and strategies needed to elevate your email marketing game.
You’ll learn the importance of building and nurturing your email list, exploring best practices for sign-up forms and understanding the legislative requirements, such as CASL, to ensure compliance and maximize engagement. Dive into the intricacies of segmenting your audience to deliver tailored content, discover the secrets of crafting compelling email content, and unlock the power of data-driven insights to refine your strategies. With practical tips on designing effective emails, leveraging templates, and optimizing performance through monitoring and experimentation, this course empowers you to create impactful campaigns that resonate with your audience.
This course is available as part of the Digital Marketing Essentials bundle.
Skills Covered
- Importance of Content Calendars
- Audience segmentation tactics
- Keeping contact data clean
- Adjusting to analytic reports
- Best practices for growing your list
- Designing emails
Who should take this course
- Marketing staff at small to mid-sized organizations
- Fundraising staff at small organizations
- Volunteer Board members at small organization
Time commitment
- ~50 minutes of instruction + activities
Funders & Partners
This course is presented through generous support from:
Register now
Have a coupon code? Enter it at the next screen.
Your Instructor
Kallee Lins
Instructor – Nelson, BC
Kallee is an avid supporter of the performing arts and nonprofit sectors across Canada. She has held management roles at the Dancer Transition Resource Centre, Imagine Canada and Dance Media Group. After a decade of working in the Toronto arts community, she recently returned to her home region of BC to support community cultural development as Executive Director of the West Kootenay Regional Arts Council.
Kallee is a board member with the Dance West Network and volunteers in support of the national arts research network Mass Culture. She is a past board chair of Dance Umbrella of Ontario. Throughout her work in the cultural sector, Kallee has developed a passion for systems-level change and advocating for stronger arts policy.
Recognizing that many arts organizations have undergone extensive change in recent years, Kallee now provides consulting services to small nonprofits with a focus on communications development, operational planning, and digital adaptation. Her approach to working with organizations is grounded in principles of design thinking. She is a big believer in the power of experimentation, iteration, and constant learning.
Kallee started her career as a one-woman communications department in a small arts nonprofit and knows what it feels like to juggle email, social media, digital ads and more. She relied on Google to teach herself the ins and outs of digital platforms; she’s thrilled to see high-quality resources like ArtsBoost courses on the market to support a new generation of arts marketer.
Through her participation in ArtsBoost, she hopes to empower arts administrators to find their own style of communicating online and to have fun exploring the powerful tools available to them.
Kallee holds an MA in Theatre & Performance Studies from York University. To learn more about her work, find her on LinkedIn or thrivebydesign.net.
Course Topics
-
Expanding your reach
Execute campaigns while testing results and aligning various communications objectives
-
Building your list
Understand best practices and the latest in privacy legislation
-
Organizing for best results
Delve into different segmentations and profile tracking
-
Crafting content
Clarify your messaging while keeping an eye on your primary call to action
Download
Course Syllabus
Sign up to receive a detailed PDF course syllabus and be notified with course news and updates.