“Facebook and Instagram advertising are proven tools for arts organizations to reach audiences and sell tickets. In this course you’ll learn how to maximise your investment even with a small budget.”
Alyson Shane
Instructor, Winnipeg MB
Course Details
A step-by-step guide to expanding your reach through advertising on Facebook and Instagram.
In this Facebook Advertising for Performing Arts course, you’ll unlock the power of effective advertising on Facebook and Instagram to help your arts organization reach new audiences and sell more tickets.
Led by expert digital marketer Alyson Shane, this course provides a comprehensive overview of Facebook advertising, from understanding ad types and campaign structures to mastering targeting strategies and budget allocation.
Through engaging modules and real-world examples, you’ll learn to create, optimize and measure your advertising campaigns. Alyson will guide you through best practices and equip you with the tools needed to drive engagement, increase ticket sales, and maximize your organization’s reach through paid Facebook and Instagram advertising.
Register today and start creating advertising that converts for your performing arts organization.
This course is available as part of the Digital Marketing Essentials bundle.
Skills Covered
- Overview of ad types
- Overview of campaign types
- Naming your campaigns and ads
- Defining your audience
- Setting budgets
- Measuring result
Who should take this course
- Organizations new to advertising on Facebook and Instagram
- Organizations looking to increase their advertising RO
Time commitment
- ~50 minutes of instruction
Funders & Partners
This course is presented through generous support from:
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Your Instructor
Alyson Shane
Instructor – Winnipeg, MB
Alyson Shane is a writer who has been publishing content online since 2002. She holds a degree in Rhetoric, Writing & Communications and has been the President of Starling Social, a full-service digital marketing agency, for 10 years.
Alyson’s knowledge of digital marketing comes from a combination of hands-on experience, professional training, and “learning by doing”; she delivers dozens of talks and webinars focused on social media, content, and digital marketing strategy a year.
Course Topics
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Building your strategy
Developing a strategic approach to Facebook and Instagram advertising
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Creating your ads
Understanding ad and campaign types
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Measuring your impact
Optimizing your campaigns
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Course Syllabus
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