“AI is here to stay, and while it raises valid concerns, it also offers real opportunities. You don’t need to do everything at once. Start small, experiment, reflect, and grow from there.”
Michael Morreale
Instructor, Toronto ON
Course Details
Practical tools, critical questions, and clear next steps.
AI is everywhere, from boardrooms to rehearsal halls, and nonprofit performing arts organizations are not immune to its impact. In just a short time, artificial intelligence has gone from a futuristic concept to a practical tool shaping how we work, create, and connect. But alongside the opportunities to save time and expand reach come real concerns about privacy, intellectual property, bias, and sustainability.
This free ArtsBoost course is designed to give you a clear, balanced introduction to AI. You’ll learn the fundamentals: what AI is (and isn’t), the most common terms you need to know, and practical ways arts organizations are already experimenting with tools to ease resource constraints, engage audiences, improve accessibility, and strengthen fundraising. The lessons are approachable, beginner-friendly, and grounded in real nonprofit arts examples.
You’ll also explore the responsibilities that come with AI adoption. We’ll touch on data privacy, copyright, environmental impact, and bias, helping you start the conversation in your own organization with clarity and confidence. By the end, you’ll have a foundation to identify opportunities, ask the right questions, and take your first steps into AI adoption responsibly.
Skills Covered
- AI basics and key terms
- Identifying practical use cases
- Framework for experimenting and evaluating safely
- Responsible adoption strategies
Who should take this course
- Arts administrators and nonprofit staff curious about AI
- Leaders seeking practical, responsible ways to explore new tools
Time commitment
- 35 minutes
Funders & Partners
This course is presented by:
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Your Instructor
Michael Morreale
Instructor – Toronto, ON
Michael Morreale is a digital marketer, consultant and video producer with over a decade of experience in the performing arts. He has worked with high-profile organizations, including the CBC, Toronto Symphony Orchestra, Royal Conservatory, Orchestras Canada and The Banff Centre, and equally enjoys working with grassroots arts companies across Canada.
Michael’s work has appeared in leading publications, such as The Guardian, Maclean’s Magazine, The Globe and Mail and PBS. He brings a wealth of experience to his consulting work, having led successful digital transformation projects such as the launch of CBC Music online, project lead for TSO’s $10 million Canada Mosaic project, and over a dozen Canada Council Digital Strategy Fund projects with Canadian non-profit arts organizations. In 2019, Michael led the development of ArtsBoost, an online learning platform aimed at equipping Canadian arts professionals with the skills and knowledge they need to succeed.
He brings a unique blend of marketing skills, technical expertise, and a performing background to his work, creating robust strategies for engaging audiences with digital content. Michael lives in Toronto and holds certifications in drone operations and Neapolitan pizza-making, reflecting his commitment to excellence and continuous learning.
Sounding Board
This instructor is available for 1x1 support through The Arts Firm’s Sounding Board. Book your personalized session and receive expert advice to help you get clarity and achieve your goals. Schedule a confidential online voice or video call today.
Course Topics
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AI Fundamentals
What AI is (and isn’t), explained in clear, simple language with key terms you’ll actually use
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Opportunities in the Arts
Practical ways AI can support nonprofit organizations with resource constraints, marketing, accessibility, and fundraising
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Getting Started
How to experiment safely, train your team, and build simple policies that create trust and clarity
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Responsible AI
Exploring privacy, copyright, environmental impact, and bias, so your adoption aligns with your mission and values
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Course Syllabus
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