“Too many arts organizations underestimate the power of SEO to expand their reach. This course offers practical step-by-step methods to help search engines fall in love with your website!”
Instructor, Toronto ON
The most comprehensive online course specifically for performing arts professionals like you.
Become an SEO pro and reach the audiences searching for you with the most comprehensive online course specifically for performing arts professionals like you.
Regardless of your existing skill level, this step-by-step, easy-to-follow course empowers you to master Search Engine Optimisation (SEO) at your own pace, on your own time. Uncover practical methods of attracting high-intent audiences, increasing ticket sales and donations, and boosting online visibility through effective SEO techniques tailored specifically for the arts.
Throughout the course, you’ll gain actionable insights and practical tools to build a winning SEO strategy that works for your organization. Explore key concepts like how search engines work, keyword research, on-page optimization, and data-driven discoverability, then apply them to your organization right away. You’ll receive hands-on templates, guides, and worksheets that simplify the process of creating and implementing your SEO strategy.
Don’t miss this opportunity to boost your online presence and see your arts organization thrive. Register today and unlock the SEO potential of your arts website.
Free webinar: Four SEO Quick Wins to Improve Your Arts Website
- SEO fundamentals
- Keyword research
- On-page optimisation
- SEO for events and performances
- Building site authority
- Local SEO
Who should take this course
- Individuals responsible for performing arts websites and marketing
- Non-profits looking to reach more ticket-buyers and donors
- No previous SEO experience necessary!
- ~55 minutes of instruction + 3-4 hours of activities and worksheets
Ready to get started? Register for instant access.
Instructor – Toronto, ON
Michael Morreale is a digital marketer, consultant and video producer with over a decade of experience in the performing arts. He has worked with high-profile organizations, including the CBC, Toronto Symphony Orchestra, Royal Conservatory, Orchestras Canada and The Banff Centre, and equally enjoys working with grassroots arts companies across Canada.
Michael’s work has appeared in leading publications, such as The Guardian, Maclean’s Magazine, The Globe and Mail and PBS. He brings a wealth of experience to his consulting work, having led successful digital transformation projects such as the launch of CBC Music online, project lead for TSO’s $10 million Canada Mosaic project, and over a dozen Canada Council Digital Strategy Fund projects with Canadian non-profit arts organizations. In 2019, Michael led the development of ArtsBoost, an online learning platform aimed at equipping Canadian arts professionals with the skills and knowledge they need to succeed.
He brings a unique blend of marketing skills, technical expertise, and a performing background to his work, creating robust strategies for engaging audiences with digital content. Michael lives in Toronto and holds certifications in drone operations and Neapolitan pizza-making, reflecting his commitment to excellence and continuous learning.
This instructor is available for 1x1 support through The Arts Firm’s Sounding Board. Book your personalized session and receive expert advice to help you get clarity and achieve your goals. Schedule a confidential online voice or video call today.
Understand how search engines serve content to your audiences
Audit and improve your website’s SEO
Evaluate your current site and identify areas for improvement
Develop your SEO strategy
Apply learnings and build an actionable SEO strategy that works for you
Practical SEO Tools
A curated list of free tools and resources you can use right away
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