Continue your learning with the new ArtsBoost course, SEO Essentials for Performing Arts.
Links
- Tip 1: Google Analytics, Google Search Console, Google Business Profile
- Tip 2: Google PageSpeed Insights
- Tip 3: Ahrefs Backlink Checker, Ahrefs Broken Link Checker
- Tip 4: SEO WordPress plugins: Yoast, All in One SEO (AIOSEO)
- Bonus tip: SEO Essentials for Performing Arts
Your Webinar Host
Michael Morreale is a digital marketer, consultant and video producer with over a decade of experience in the performing arts. He has worked with high-profile organizations, including the CBC, Toronto Symphony Orchestra, Royal Conservatory, Orchestras Canada and The Banff Centre, and equally enjoys working with grassroots arts companies across Canada.
Michael’s work has appeared in leading publications, such as The Guardian, Maclean’s Magazine, The Globe and Mail and PBS. He brings a wealth of experience to his consulting work, having led successful digital transformation projects such as the launch of CBC Music online, project lead for TSO’s $10 million Canada Mosaic project, and over a dozen Canada Council Digital Strategy Fund projects with Canadian non-profit arts organizations. In 2019, Michael led the development of ArtsBoost, an online learning platform aimed at equipping Canadian arts professionals with the skills and knowledge they need to succeed.
He brings a unique blend of marketing skills, technical expertise, and a performing background to his work, creating robust strategies for engaging audiences with digital content. Michael lives in Toronto and holds certifications in drone operations and Neapolitan pizza-making, reflecting his commitment to excellence and continuous learning.
He is available for 1×1 consultations through The Arts Firm’s Sounding Board.