“The rapidly changing world of social media can feel overwhelming and scary. But it doesn’t have to be! In this course you’ll learn how to begin your social media journey. By the end, you’ll have tangible goals, a realistic direction, and even create a TikTok video that your fellow learners will help boost.”
Emily Jung
Instructor, Toronto ON
Course Details
Your guide to putting strategic social media to work for your performing arts organization.
Are you ready to harness the power of strategic social media for your performing arts organization? Join our experienced instructor, Emily Jung. who’s spearheaded social media content at Toronto theatre groups. With practical insights and firsthand experience, Emily will guide you through harnessing platforms like Meta (Facebook), Instagram, and TikTok to strategically engage audiences and boost your organization’s visibility.
In this course, you’ll learn how to navigate the ever-changing landscape of social media, from setting up Linktree for streamlined audience engagement to crafting compelling content that resonates at every stage of the customer journey. Whether you’re a one-person or part of a smaller marketing team, this course equips you with the tools to create impactful social media strategies that foster community, drive engagement, and elevate your performing arts organization’s online presence.
This course is available as part of the Digital Marketing Essentials bundle.
Skills Covered
- Creating your first social media strategy
- Understanding social media platforms
- Arts-specific content ideas
- Setting goals and objectives
- Practical social media tools
Who should take this course
- Organizations new to social media or looking for a more strategic approach
- Organizations looking to expand to new social media platform
Time commitment
- ~50 minutes of instruction + activities
Funders & Partners
This course is presented through generous support from:
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Your Instructor
Emily Jung
Instructor – Toronto, ON
Emily Jung (she/her) is an interdisciplinary artist & artsworker working with themes around labour (and rest), multilingual arts, social media, feminism, climate change, and aging. Most recently, she worked as Associate Technical Artist for Hypothetical Baby by Rachel Cairns.
She has worked in organizations such as the Toronto International Festival of Authors, Toronto International Film Festival, Theatre Passe Muraille, and is currently working as the Director of Communications at The Theatre Centre.
You can see her design on the covers of the first and second Unpublished City anthologies (book*hug), The Theatre Passe Muraille cat tote bag (2020), and on The Theatre Centre’s marketing campaigns (2023 onwards).
Course Topics
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Starting Out
Understanding the major platforms and how to tailor content
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Building your strategy
Developing a strategic approach to social media
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Content marketing
Learning to find your voice and set goals and objectives
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Practical tools
Incorporating new social media tools and approaches
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Course Syllabus
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