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      • Digital Marketing Essentials Bundle for Performing Arts

      • Facebook Advertising for Performing Arts

      • Video Marketing Essentials for Performing Arts

      • Email Marketing Essentials for Performing Arts

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      • Google Ad Essentials for Performing Arts

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Email Marketing Essentials for Performing Arts

From Inbox to Box Office: grow your audience, raise more money, and build your brand.

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“Even as trendy social media platforms and digital marketing opportunities arise, email marketing remains a proven and successful channel for arts organizations. Email continues to provide the highest return on your investment. Let’s take your emails to the next level together!”

Kallee Lins

Instructor, Nelson BC

Course Details

From Inbox to Box Office: grow your audience, raise more money, and build your brand.

Welcome to Email Marketing Essentials for Performing Arts, where we delve into the art and science of crafting compelling email campaigns for arts organizations. In today’s digital landscape, where countless messages vie for attention, mastering email marketing is crucial for standing out and engaging your audience effectively. Led by our experienced instructor, Kallee Lins, this course equips you with the tools and strategies needed to elevate your email marketing game.

You’ll learn the importance of building and nurturing your email list, exploring best practices for sign-up forms and understanding the legislative requirements, such as CASL, to ensure compliance and maximize engagement. Dive into the intricacies of segmenting your audience to deliver tailored content, discover the secrets of crafting compelling email content, and unlock the power of data-driven insights to refine your strategies. With practical tips on designing effective emails, leveraging templates, and optimizing performance through monitoring and experimentation, this course empowers you to create impactful campaigns that resonate with your audience.

This course is available as part of the Digital Marketing Essentials bundle.

 

Skills Covered

  • Importance of Content Calendars
  • Audience segmentation tactics
  • Keeping contact data clean
  • Adjusting to analytic reports
  • Best practices for growing your list
  • Designing emails

Who should take this course

  • Marketing staff at small to mid-sized organizations
  • Fundraising staff at small organizations
  • Volunteer Board members at small organization

Time commitment

  • ~50 minutes of instruction + activities

Funders & Partners

This course is presented through generous support from:

  • Association for Opera in Canada
  • Canadian Dance Assembly logo
  • Canadian Arts Presenting Association
  • Choral Canada logo
  • Orchestras Canada
  • Professional Association of Canadian Theatres
  • Canada Council for the Arts logo

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Your Instructor

Kallee Lins headshot

Kallee Lins

Instructor – Nelson, BC

Kallee is an avid supporter of the performing arts and nonprofit sectors across Canada. She has held management roles at the Dancer Transition Resource Centre, Imagine Canada and Dance Media Group. After a decade of working in the Toronto arts community, she recently returned to her home region of BC to support community cultural development as Executive Director of the West Kootenay Regional Arts Council.

Kallee is a board member with the Dance West Network and volunteers in support of the national arts research network Mass Culture. She is a past board chair of Dance Umbrella of Ontario. Throughout her work in the cultural sector, Kallee has developed a passion for systems-level change and advocating for stronger arts policy.

Recognizing that many arts organizations have undergone extensive change in recent years, Kallee now provides consulting services to small nonprofits with a focus on communications development, operational planning, and digital adaptation. Her approach to working with organizations is grounded in principles of design thinking. She is a big believer in the power of experimentation, iteration, and constant learning.

Kallee started her career as a one-woman communications department in a small arts nonprofit and knows what it feels like to juggle email, social media, digital ads and more. She relied on Google to teach herself the ins and outs of digital platforms; she’s thrilled to see high-quality resources like ArtsBoost courses on the market to support a new generation of arts marketer.

Through her participation in ArtsBoost, she hopes to empower arts administrators to find their own style of communicating online and to have fun exploring the powerful tools available to them.

Kallee holds an MA in Theatre & Performance Studies from York University. To learn more about her work, find her on LinkedIn or thrivebydesign.net.

Course Topics

  • Expanding your reach

    Execute campaigns while testing results and aligning various communications objectives

  • Building your list

    Understand best practices and the latest in privacy legislation

  • Organizing for best results

    Delve into different segmentations and profile tracking

  • Crafting content

    Clarify your messaging while keeping an eye on your primary call to action

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Copyright © ArtsBoost 2025. We acknowledge the support of the Canada Council for the Arts and Nova Scotia Business Inc.
ArtsBoost is brought to you by The Arts Firm Inc.

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ArtsBoost
Privacy Policy

Type of website: Ecommerce

Effective date: 1st day of February, 2022

ArtsBoost (the “Site”) is owned and operated by The Arts Firm Inc. The Arts Firm Inc is the data controller and can be contacted at:

info@artsboost.ca
902-536-1909
The Arts Firm Inc
2967 Dundas St. W. #90
Toronto, ON
M6P 1Z2

Purpose

The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the following:

  1. The personal data we will collect;
  2. Use of collected data;
  3. Who has access to the data collected;
  4. The rights of Site users; and
  5. The Site’s cookie policy.

This Privacy Policy applies in addition to the terms and conditions of our Site.

GDPR

For users in the European Union, we adhere to the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (the “GDPR”). For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data Protection Act 2018.

 

We have not appointed a Data Protection Officer as we do not fall within the categories of controllers and processors required to appoint a Data Protection Officer under Article 37 of the GDPR.

Consent

By using our Site users agree that they consent to:

  1. The conditions set out in this Privacy Policy.

When the legal basis for us processing your personal data is that you have provided your consent to that processing, you may withdraw your consent at any time. If you withdraw your consent, it will not make processing which we completed before you withdrew your consent unlawful.

You can withdraw your consent by: Contacting The Arts Firm Inc.

Legal Basis for Processing

We collect and process personal data about users in the EU only when we have a legal basis for doing so under Article 6 of the GDPR.

 

We rely on the following legal basis to collect and process the personal data of users in the EU:

  1. Users have provided their consent to the processing of their data for one or more specific purposes.

Personal Data We Collect

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.

 

Data Collected Automatically

When you visit and use our Site, we may automatically collect and store the following information:

  1. IP address;
  2. Location;
  3. Hardware and software details;
  4. Clicked links; and
  5. Content viewed.

Data Collected in a Non-Automatic Way

We may also collect the following data when you perform certain functions on our Site:

  1. First and last name;
  2. Email address; and
  3. Payment information.

This data may be collected using the following methods:

  1. Creating an account.

How We Use Personal Data

Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy.

The data we collect automatically is used for the following purposes:

  1. Statistics.

The data we collect when the user performs certain functions may be used for the following purposes:

  1. Communication.
  2. Internal Reports and Analyses

Who We Share Personal Data With

Employees

We may disclose user data to any member of our organization who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy.

Third Parties

We may share user data with the following third parties:

  1. Advertising.
  2. Funders

We may share the following user data with third parties:

  1. Links clicked while using site.

We may share user data with third parties for the following purposes:

  1. Advertising.
  2. Funders

Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given purpose.

Other Disclosures

We will not sell or share your data with other third parties, except in the following cases:

  1. If the law requires it;
  2. If it is required for any legal proceeding;
  3. To prove or protect our legal rights; and
  4. To buyers or potential buyers of this company in the event that we seek to sell the company.

If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their privacy policies and practices.

How Long We Store Personal Data

User data will be stored until the purpose the data was collected for has been achieved.

You will be notified if your data is kept for longer than this period.

How We Protect Your Personal Data

In order to protect your security, we use the strongest available browser encryption and store all of our data on secure cloud facilities. All data is only accessible to our employees. Our employees and contractors are bound by strict confidentiality agreements and a breach of this agreement would result in the employee’s termination.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

Your Rights as a User

Under the GDPR, you have the following rights:

  1. Right to be informed;
  2. Right of access;
  3. Right to rectification;
  4. Right to erasure;
  5. Right to restrict processing;
  6. Right to data portability; and
  7. Right to object.

Children

We do not knowingly collect or use personal data from children under 16 years of age. If we learn that we have collected personal data from a child under 16 years of age, the personal data will be deleted as soon as possible. If a child under 16 years of age has provided us with personal data their parent or guardian may contact us at info@artsboost.ca.

How to Access, Modify, Delete, or Challenge the Data Collected

If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, if you would like your data to be deleted or modified in any way, or if you would like to exercise any of your other rights under the GDPR, please contact us at info@artsboost.ca.

Do Not Track Notice

Do Not Track (“DNT”) is a privacy preference that you can set in certain web browsers. We do not track the users of our Site over time and across third party websites and therefore do not respond to browser-initiated DNT signals. We are not responsible for and cannot guarantee how any third parties who interact with our Site and your data will respond to DNT signals.

Cookie Policy

A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.

We use the following types of cookies on our Site:

  1. Functional cookies
    Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits;
  2. Analytical cookies
    Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example data on the content you access, how long you stay on our Site, etc;
  3. Targeting cookies
    Targeting cookies collect data on how you use the Site and your preferences. This allows us to personalize the information you see on our Site for you; and
  4. Third-Party Cookies
    Third-party cookies are created by a website other than ours. We may use third-party cookies to achieve the following purposes: 

    1. Monitor user preferences to tailor advertisements around their interests.

Modifications

This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the “Effective Date” at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.

Complaints

If you have any complaints about how we process your personal data, please contact us through the contact methods listed in the Contact Information section so that we can, where possible, resolve the issue. If you feel we have not addressed your concern in a satisfactory manner you may contact a supervisory authority. You also have the right to directly make a complaint to a supervisory authority. You can lodge a complaint with a supervisory authority by contacting the Office of the Privacy Commissioner of Canada.

Contact Information

If you have any questions, concerns or complaints, you can contact our privacy officer at: info@artsboost.ca.