“Every eligible arts organization can receive up to $10,000 per month for Google advertising. In this course I’ll take you through how to sign up for the program, and how to run your first Google Ads. It’s an effective way to attract traffic to your website and expand your reach. Let’s get started!”
Anne Longmore
Instructor, Toronto ON
Course Details
A step-by-step guide to accessing free advertising for your non-profit.
Your non-profit performing arts organization is eligible for up to $10,000 per month in free advertising as part of the Google for Nonprofits program. Harnessing the power of Google Ads will help your organizing reach new audiences.
In this on-demand course, Anne Longmore guides you through signing up for the program and creating your first Google Ad campaigns. Anne’s practical insights will empower you to craft compelling ad campaigns tailored specifically for arts organizations, driving more traffic to your website and ultimately increasing engagement, ticket sales, and donations.
Harnessing the power of Google Ads is essential for reaching your audience where they are, with over 91% of Canadians using Google for their online searches. Through this course, you’ll learn to maximize your organization’s visibility and impact by strategically utilizing Google Ad Grants free (!) advertising money for Canadian non-profits.
Register today to elevate your performing arts organization’s digital reach with Google Ads!
This course is available as part of the Digital Marketing Essentials bundle.
Skills Covered
- Applying for Google Ad Grants
- Creating effective ads
- Developing a website strategy to maximize Google Ads
- Mastering search term research and developing keywords
Who should take this course
- Marketing staff looking to grow audiences and web traffic
- Arts organizations that are registered charities or non-profits organization (see Google for Nonprofit eligibility here)
Time commitment
- ~50 minutes of instruction + activities
Funders & Partners
This course is presented through generous support from:
Register now
Have a coupon code? Enter it at the next screen.
Your Instructor
Anne Longmore
Instructor – Toronto, ON
Anne Longmore is an expert in strategic marketing communications for the cultural sector. She has a Masters in Arts Administration and over her career she has led marketing communications for the Royal Ontario Museum, the Ontario Science Centre, and the Toronto Mendelssohn Choir. She has also shared her knowledge through teaching and leading seminars and webinars. She taught Marketing at the Canadian University of Dubai and Strategic Communications Planning in the Humber College Post-graduate Public Relations program.
Like most arts marketing professionals, Anne had to teach herself many new online platforms. She brings a strategic approach to all online platforms combined with a practical focus on how to make these platforms useful and manageable for cultural organizations with limited financial and staff resources. She has shared this approach and knowledge through webinars and seminars, covering various aspects of developing an effective online communications strategy, for Chorus America, the Association of California Symphony Orchestras, Choral Canada, and Choirs Ontario.
Learn more and connect with Anne through LinkedIn.
Course Topics
-
Accessing Google for Nonprofits
Learn about this powerful tool, and how to apply
-
Getting ready
Preparing your website and researching your search terms
-
Creating effective Google Ads
Execution through structuring, defining, and writing your ads
-
Maximizing your ads
Monitoring and assessing your ads
Download
Course Syllabus
Sign up to receive a detailed PDF course syllabus and be notified with course news and updates.