“Video content on social media has transformed over the years, becoming more engaging and offering better storytelling opportunities for artists and performing arts organizations like yours!”
Boran Zaza
Instructor, Rimouski QC
Course Details
Increase your reach with strategic video content on social media
In this dynamic course, led by expert digital content creator Boran Zaza, you’ll learn how to unlock the power of video for your performing arts organization to drive engagement and connect with your audience. Through engaging modules and practical worksheets, you’ll discover how to harness the potential of video content across various social media platforms, from Facebook and Instagram to TikTok and YouTube.
Discover why video content is indispensable in today’s digital landscape, with its unparalleled ability to captivate audiences and drive engagement. Boran will take you through the process of producing high-quality video content in-house, even on a shoestring budget, empowering you to create compelling videos that resonate with your audience. From crafting a winning video content strategy to navigating the nuances of different platforms, this course equips you with the tools and knowledge needed to elevate your performing arts organization’s online presence and connect with your community in meaningful ways.
Are you ready to unleash the full potential of video marketing? Let’s dive in and transform your online video content!
This course is available as part of the Digital Marketing Essentials bundle.
Skills Covered
- Understanding different types of social media video content
- Knowledge of affordable gear for in-house production
- Video formatting for different social media platforms
- Developing your organization’s content strategy
Who should take this course
- Marketing staff at small to mid-sized organizations
- Social media managers
- Artists
- Board members (small organizations)
Time commitment
- ~50 minutes of instruction + activities
Funders & Partners
This course is presented through generous support from:
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Your Instructor
Boran Zaza
Instructor – Rimouski, QC
A committed lifelong learner who fluently communicates in several languages and dialects, Boran Zaza holds degrees in piano, music education, musicology, and web development from top institutions in Iraq, Lebanon and Canada, and was most recently graduated from the prestigious Schulich School of Music of McGill University. Before transitioning to Arts Administration, Boran’s professional musical engagements had led her to perform in prestigious venues in Canada, Iraq, Lebanon, Oman, Dubai, Italy and the USA. Her piano performances have been acclaimed by the press as “dramatic and full of vivid emotion” — (Arts and Culture Today).
Growing up in Iraq, Boran was a pianist and percussionist of the National Youth Orchestra of Iraq; she hosted her own classical music radio program called “Behind the Music”, the first radio program dedicated to classical music in the country.
Boran was the Executive and Artistic Director of the Oasis Musicale Concert Series and the Marketing Manager of the Orchestre classique de Montréal. She is currently Director of Communications and Development at Orchestras Canada and sits on the Board of Directors of Concerts aux Îles du Bic.
Boran is an award-winning videographer who has created social media content for various artists and cultural organizations in Quebec and abroad, and whose videos received hundreds of thousands of views. She also enjoys public speaking, giving conferences on social media for classical musicians, and recording and performing new arrangements of Kurdish and Middle Eastern music on piano.
Boran immigrated to Canada in 2016, and is currently based in Rimouski, Québec, a beautiful city located in the Lower St. Lawrence region, just on the border of the Gaspé Peninsula. Those regions are on unceded traditional lands of the Wolastoqiyik Wahsipekuk and Mi’gmaq First Nations.
Course Topics
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Why Video Content for the Arts?
Understand the importance of in-house content creation and strategy
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Types of Video Content
Apply your knowledge to unique content formats on social media
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The Gear for In-House Videos
Get to know important tools of the trade
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Building Your Strategy
Develop a strategic framework for creating video content
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Course Syllabus
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