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  • Courses

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      • Digital Marketing Essentials Bundle for Performing Arts

      • Facebook Advertising for Performing Arts

      • Video Marketing Essentials for Performing Arts

      • Email Marketing Essentials for Performing Arts

      • Social Media Essentials for Performing Arts

      • Google Ad Essentials for Performing Arts

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SEO Essentials for Performing Arts

Unlock your SEO potential and better serve your audiences

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“Too many arts organizations underestimate the power of SEO to expand their reach. This course offers practical step-by-step methods to help search engines fall in love with your website!”

Michael Morreale

Instructor, Toronto ON

Course Details

The most comprehensive online course specifically for performing arts professionals like you.

Become an SEO pro and reach the audiences searching for you with the most comprehensive online course specifically for performing arts professionals like you.

Regardless of your existing skill level, this step-by-step, easy-to-follow course empowers you to master Search Engine Optimisation (SEO) at your own pace, on your own time. Uncover practical methods of attracting high-intent audiences, increasing ticket sales and donations, and boosting online visibility through effective SEO techniques tailored specifically for the arts.

Throughout the course, you’ll gain actionable insights and practical tools to build a winning SEO strategy that works for your organization. Explore key concepts like how search engines work, keyword research, on-page optimization, and data-driven discoverability, then apply them to your organization right away. You’ll receive hands-on templates, guides, and worksheets that simplify the process of creating and implementing your SEO strategy.

Don’t miss this opportunity to boost your online presence and see your arts organization thrive. Register today and unlock the SEO potential of your arts website.

Free webinar: Four SEO Quick Wins to Improve Your Arts Website

Skills Covered

  • SEO fundamentals
  • Keyword research
  • On-page optimisation
  • SEO for events and performances
  • Building site authority
  • Local SEO

Who should take this course

  • Individuals responsible for performing arts websites and marketing
  • Non-profits looking to reach more ticket-buyers and donors
  • No previous SEO experience necessary!

Time commitment

  • ~55 minutes of instruction + 3-4 hours of activities and worksheets

Funders & Partners

This course is presented through generous support from:

  • ArtsBoost is brought to you by The Arts Firm

Register now

Ready to get started? Register for instant access.

$35Register Now

$0Free preview

Your Instructor

Michael Morreale is the instructor of SEO Essentials for Performing Arts course

Michael Morreale

Instructor – Toronto, ON

Michael Morreale is a digital marketer, consultant and video producer with over a decade of experience in the performing arts. He has worked with high-profile organizations, including the CBC, Toronto Symphony Orchestra, Royal Conservatory, Orchestras Canada and The Banff Centre, and equally enjoys working with grassroots arts companies across Canada.

Michael’s work has appeared in leading publications, such as The Guardian, Maclean’s Magazine, The Globe and Mail and PBS. He brings a wealth of experience to his consulting work, having led successful digital transformation projects such as the launch of CBC Music online, project lead for TSO’s $10 million Canada Mosaic project, and over a dozen Canada Council Digital Strategy Fund projects with Canadian non-profit arts organizations. In 2019, Michael led the development of ArtsBoost, an online learning platform aimed at equipping Canadian arts professionals with the skills and knowledge they need to succeed.

He brings a unique blend of marketing skills, technical expertise, and a performing background to his work, creating robust strategies for engaging audiences with digital content. Michael lives in Toronto and holds certifications in drone operations and Neapolitan pizza-making, reflecting his commitment to excellence and continuous learning.

Sounding Board

This instructor is available for 1x1 support through The Arts Firm’s Sounding Board. Book your personalized session and receive expert advice to help you get clarity and achieve your goals. Schedule a confidential online voice or video call today.

Michael Morreale is the instructor of SEO Essentials for Performing Arts course

Michael Morreale

Instructor – Toronto, ON

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Course Topics

  • SEO Fundamentals

    Understand how search engines serve content to your audiences

  • Audit and improve your website’s SEO

    Evaluate your current site and identify areas for improvement

  • Develop your SEO strategy

    Apply learnings and build an actionable SEO strategy that works for you

  • Practical SEO Tools

    A curated list of free tools and resources you can use right away

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Copyright © ArtsBoost 2024. We acknowledge the support of the Canada Council for the Arts and Nova Scotia Business Inc.
ArtsBoost is brought to you by The Arts Firm Inc.

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ArtsBoost
Privacy Policy

Type of website: Ecommerce

Effective date: 1st day of February, 2022

ArtsBoost (the “Site”) is owned and operated by The Arts Firm Inc. The Arts Firm Inc is the data controller and can be contacted at:

[email protected]
902-536-1909
31 Kings Wharf Place, Unit 703, Dartmouth, NS, B2Y 0C1

Purpose

The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the following:

  1. The personal data we will collect;
  2. Use of collected data;
  3. Who has access to the data collected;
  4. The rights of Site users; and
  5. The Site’s cookie policy.

This Privacy Policy applies in addition to the terms and conditions of our Site.

GDPR

For users in the European Union, we adhere to the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (the “GDPR”). For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data Protection Act 2018.

 

We have not appointed a Data Protection Officer as we do not fall within the categories of controllers and processors required to appoint a Data Protection Officer under Article 37 of the GDPR.

Consent

By using our Site users agree that they consent to:

  1. The conditions set out in this Privacy Policy.

When the legal basis for us processing your personal data is that you have provided your consent to that processing, you may withdraw your consent at any time. If you withdraw your consent, it will not make processing which we completed before you withdrew your consent unlawful.

You can withdraw your consent by: Contacting The Arts Firm Inc.

Legal Basis for Processing

We collect and process personal data about users in the EU only when we have a legal basis for doing so under Article 6 of the GDPR.

 

We rely on the following legal basis to collect and process the personal data of users in the EU:

  1. Users have provided their consent to the processing of their data for one or more specific purposes.

Personal Data We Collect

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.

 

Data Collected Automatically

When you visit and use our Site, we may automatically collect and store the following information:

  1. IP address;
  2. Location;
  3. Hardware and software details;
  4. Clicked links; and
  5. Content viewed.

Data Collected in a Non-Automatic Way

We may also collect the following data when you perform certain functions on our Site:

  1. First and last name;
  2. Email address; and
  3. Payment information.

This data may be collected using the following methods:

  1. Creating an account.

How We Use Personal Data

Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy.

The data we collect automatically is used for the following purposes:

  1. Statistics.

The data we collect when the user performs certain functions may be used for the following purposes:

  1. Communication.
  2. Internal Reports and Analyses

Who We Share Personal Data With

Employees

We may disclose user data to any member of our organization who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy.

Third Parties

We may share user data with the following third parties:

  1. Advertising.
  2. Funders

We may share the following user data with third parties:

  1. Links clicked while using site.

We may share user data with third parties for the following purposes:

  1. Advertising.
  2. Funders

Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given purpose.

Other Disclosures

We will not sell or share your data with other third parties, except in the following cases:

  1. If the law requires it;
  2. If it is required for any legal proceeding;
  3. To prove or protect our legal rights; and
  4. To buyers or potential buyers of this company in the event that we seek to sell the company.

If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their privacy policies and practices.

How Long We Store Personal Data

User data will be stored until the purpose the data was collected for has been achieved.

You will be notified if your data is kept for longer than this period.

How We Protect Your Personal Data

In order to protect your security, we use the strongest available browser encryption and store all of our data on secure cloud facilities. All data is only accessible to our employees. Our employees and contractors are bound by strict confidentiality agreements and a breach of this agreement would result in the employee’s termination.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

Your Rights as a User

Under the GDPR, you have the following rights:

  1. Right to be informed;
  2. Right of access;
  3. Right to rectification;
  4. Right to erasure;
  5. Right to restrict processing;
  6. Right to data portability; and
  7. Right to object.

Children

We do not knowingly collect or use personal data from children under 16 years of age. If we learn that we have collected personal data from a child under 16 years of age, the personal data will be deleted as soon as possible. If a child under 16 years of age has provided us with personal data their parent or guardian may contact us at [email protected].

How to Access, Modify, Delete, or Challenge the Data Collected

If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, if you would like your data to be deleted or modified in any way, or if you would like to exercise any of your other rights under the GDPR, please contact us at [email protected].

Do Not Track Notice

Do Not Track (“DNT”) is a privacy preference that you can set in certain web browsers. We do not track the users of our Site over time and across third party websites and therefore do not respond to browser-initiated DNT signals. We are not responsible for and cannot guarantee how any third parties who interact with our Site and your data will respond to DNT signals.

Cookie Policy

A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.

We use the following types of cookies on our Site:

  1. Functional cookies
    Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits;
  2. Analytical cookies
    Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example data on the content you access, how long you stay on our Site, etc;
  3. Targeting cookies
    Targeting cookies collect data on how you use the Site and your preferences. This allows us to personalize the information you see on our Site for you; and
  4. Third-Party Cookies
    Third-party cookies are created by a website other than ours. We may use third-party cookies to achieve the following purposes:

    1. Monitor user preferences to tailor advertisements around their interests.

Modifications

This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the “Effective Date” at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.

Complaints

If you have any complaints about how we process your personal data, please contact us through the contact methods listed in the Contact Information section so that we can, where possible, resolve the issue. If you feel we have not addressed your concern in a satisfactory manner you may contact a supervisory authority. You also have the right to directly make a complaint to a supervisory authority. You can lodge a complaint with a supervisory authority by contacting the Office of the Privacy Commissioner of Canada.

Contact Information

If you have any questions, concerns or complaints, you can contact our privacy officer at: [email protected].